I’m a believer that market research facilitates strategic planning.
Raised marketing and sales productivity 20% through better analysis of online advertising programs. Redesigned data source trust hierarchy to improve fidelity of data analysis by 25%. Identified missed opportunities for additional advertising that created $1.5M in revenue. Created and delivered weekly PowerPoint presentations with real time data visualizations. Educated sales and marketing teams on market data.
Led market research project to identify 3 underserved customer segments worth an added $2.2M per year. Developed and presented monthly data visualizations to assist sales teams with revenue creation project.
Data mining, quantitative analysis, marketing, Tableau, math
Interpersonal skills, multitasking, teamwork, efficiency, analytical skills
Intern of the Year 2020
December 8, 2024
